Resources: Case 3-2: Sperry/MacLennan Architects and Planners of Marketing Research (Aaker, Kumar, & Day):
Write a 1,050- to 1,400-word case study analysis of the Sperry/MacLennan Architects and Planners case. Address the following in your analysis:
• Describe the situation discussed in the case.
• Identify the key issues for the organization in your selected case.
• Discuss possible ways the organization might address these issues.
• Based on your analysis of the case, explain the value of market research in the global community.
Format your paper consistent with APA guidelines.