Resources: University Library, Internet
Write a 750- to 1,050-word paper in which you examine the applicability of different marketing research tools to the scenario you selected for your Market Research Implementation Plan from Workshop 2 : Problem Identification and Project Outline. Address the following in your paper:
• Select four different research tools.
• Compare and contrast your selected research tools.
• Analyze the applicability of your selected research tools to your selected scenario. Which tool is the most applicable? Which tool is the least applicable?
Format your paper consistent with APA guidelines.