Resources: Problem Identification and Project Outline, Internet, University Library
Write a 1,750- to 2,100-word Market Research Implementation Plan based on the scenario you selected in Workshop 2. Address the following in your plan:
• Conduct market research concerning the selected scenario using secondary market research resources.
• Locate an online resource. Identify the secondary research data from this resource that applies to your selected scenario and incorporate it into your Marketing Research Implementation Plan.
• Select two of the four market research tools you analyzed in your Research Tools Paper (Workshop 3) and develop at least two survey instruments, such as semantic differential, Likert Scale, and questionnaire, based on these tools. Recommend sampling procedures for the implementation of the survey instruments.
Format your paper and presentation consistent with APA guidelines.
Prepare a 12- to 15-slide Microsoft® PowerPoint®presentation , illustrating your Market Research Implementation Plan: Final Paper.