MKT 441 Assignments and DQ's

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MKT 441 Week 1 Individual Assignment The Importance of Market Research MKT 441 Week 2 Individual Assignment Global Market Research Case Study Analysis MKT 441 Week 2 Individual Assignment Market Research Plan Phase 1 Problem Identification and Project Outline MKT 441 Week 3 Indiv..
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Resources: University Library, Internet   Select an organization with which you are familiar.   Write a 700- to 1,050-word paper in which you describe the importance of marketing research to your selected organization’s management team. In your paper, address the followi..
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Resources: Case 3-2: Sperry/MacLennan Architects and Planners of Marketing Research (Aaker, Kumar, & Day):   Write a 1,050- to 1,400-word case study analysis of the Sperry/MacLennan Architects and Planners case. Address the following in your analysis:   • Describe th..
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Resources: Internet, University Library Select an organization with which you are familiar. The organization must be considering introducing a new product or service.    This organization is the basis for your Market Research Implementation Plan. You will duscussing theis or..
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Resources: University Library, Internet   Write a 750- to 1,050-word paper in which you examine the applicability of different marketing research tools to the scenario you selected for your Market Research Implementation Plan from Workshop 2 : Problem Identification and Project Outli..
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Resources: Internet, University Library   Write a 1,050- to 1,400-word paper in which you differentiate among the research tools used in primary and secondary research. In your paper, discuss the differences in primary and secondary research when using qualitative and quantitative ap..
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Kudler Fine Foods is a gourmet grocery store that prides itself on customer service. As a growing enterprise in a competitive market, Kudler Fine Foods wants to create a marketing campaign to improve and maintain long-term customer loyalty.   Resources:Kudler Fine Foods virtual organ..
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Resources: University Library, Internet   Discussion Question   Assume you are a field marketing professional, responsible for marketing your company's products in the South Florida region of a medium-size corporation. You receive a CD from your corporate marketing group..
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Resources: Problem Identification and Project Outline, Internet, University Library   Write a 1,750- to 2,100-word Market Research Implementation Plan based on the scenario you selected in Workshop 2. Address the following in your plan:   • Conduct market research concer..
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